Fractional Sales Leader
I Lead Sales for Growing Businesses. Fractionally.
Experienced sales leadership without the cost or commitment of a full-time VP Sales.
The Problems I Solve
Different root problem, same starting point. I sit in the middle; senior enough to lead the function, flexible enough to fit your organization, accountable to outcomes, not hours.
Companies that need someone to run the sales function.
- Sales strategy defaults to whoever's most senior usually you. You're already running delivery, hiring, and client relationships, and now you're deciding where sales effort goes .
- Deals move on instinct, not process, no real pipeline, no consistent qualification, no accountability for what happens next.
- A team may already exist, but nobody's leading it; people carrying targets with no coaching, no system, and no one checking the work.
Organizations that need their people to learn sales skills.
- Your best technical people avoid selling because it feels like something they were never trained to do.
- Revenue depends on a couple of naturally gifted "rainmakers," not a system the rest of the team can actually use.
- Dormant relationships and referral potential sit untapped because nobody's ever shown your team how to have the conversation.
Who I Work With
Growing Companies
Companies that need senior sales leadership but aren't ready or don't want to hire full-time.
- Revenue has plateaued even though the work itself is strong
- Growth still depends almost entirely on referrals and word of mouth
- No one owns the sales number full-time it's split, or it's you
- There's no consistent pipeline, forecast, or CRM discipline to speak of
- Leadership's considered hiring a VP of Sales but can't yet justify the cost or define the role
- Deals close because of who you know, not because of a repeatable process
Professionals & Experts Expected to Sell
You didn't become an expert to become a salesperson. You can do both without faking it!
Sales Coaching for founder and partner-led professional services firms, accounting and advisory chief among them where the product is expertise, billed by the hour, not what's on the shelves.
How this Works
Start with a call. Get a real diagnostic. Then take action together.
1. A Conversation, Not a Pitch
A short call to hear what's actually going on. No deck, no sales process just a real conversation about where growth is stuck.
2. The Revenue Ready Diagnostic
If it's worth going further, I run a short, no-obligation assessment with your team; brief interviews and a survey, benchmarked against what actually builds and breaks BD capability in your orgaization. You get a clear findings report either way, whether or not we work together after.
3. Action, Built Around What We Find
Depending on what the Diagnostic turns up, we build the skill inside your team, or I step in and run the function directly.
Either way, the call and the Diagnostic tell us the truth — even if it points a different direction than where you started.