Every engagement starts the same way with a diagnostic. Where it goes from there depends on what I find.
The Revenue-Ready Diagnostic
A short, no-obligation assessment I run with your team before anyone commits to anything. It exists to answer one question honestly: what's actually holding your revenue back — a skills gap, or a structural one.
What it involves:
- Brief one-on-one interviews with the key stakeholders and client-facing people closest to the revenue function
- A short survey, benchmarked against what typically builds and breaks BD capability in scaling organizations or professional services firms
- A look at how deals currently move or stall through your company
What you get: A clear findings report, not a sales pitch. It tells you straight — skills, confidence, ownership accountability and what's realistic to fix, on what timeline. You keep it either way, whether or not we work together after. What happens next, depending on what the Diagnostic finds:
If it's a skills and system gap → Revenue-Ready Professional.
Your team goes through the 8-week coaching program together — one firm at a time, working real clients and real deals.
If it's a structural gap → Fractional Sales Leader. No one owns pipeline, process, or accountability — I embed directly and run the function.