Stop Selling. You're Bad at it Anyway.

 An 8-week program for prodessionals and technical experts includng accountants, engineers, lawyers, and consultants who got handed a revenue target and no actual training. It starts with a no-obligation Revenue Ready Diagnostic 

The Problem

Here's an uncomfortable truth nobody puts on a slide: most technical professionals are terrible salespeople. Not because they lack intelligence, charm, or work ethic but because "sales" was never actually the job. Somebody just told them it was, handed them a target, and walked away.

So they do what any smart person does with a problem they don't understand: they fake it. They memorize a pitch. They wait for the "close" like it's a root canal; necessary, dreaded, and over as fast as possible.

The moment a trusted advisor starts sounding like a salesperson is the exact moment they stop being trusted. You spent a decade building credibility on being the person who gives it to clients straight. This program doesn't ask you to trade that in for a sales persona. It asks you to stop pretending revenue growth is a different skill than the one you already have.

The Fix

 You already know how to do this because it's the job you were actually trained for. You diagnose. You investigate. You find the actual problem underneath the one the client described, because the stated problem is rarely the real one.

That instinct is worth more than any technique a sales trainer will sell you.

  • No scripts. No pretending to be someone you're not.
  • No "what's keeping you up at night." If I hear that question, I stop listening : it's not discovery, it's a tell.
  • Built on peer accountability, one business at a time, so your team can talk openly about real clients and real deals.

Start With the Assessment, Not The Commitment

Before any firm commits to 8 weeks, I run a Revenue Ready Diganostic:  a short, structured process with your team (brief interviews and a survey), benchmarked against what actually builds and breaks BD capability in professional services firms. You get a clear findings report: where the real gaps are, and what's actually fixable.

No obligation. If the findings don't point to this program being the right fix, we part ways with a useful report in hand either way.

Program Outline

Foundation & Personal Value Proposition

Foundation & Personal Value Proposition

Foundation & Personal Value Proposition

  Weeks 1-2 

Reframe what "selling" actually means in your world. Map the relationships and dormant opportunities already sitting in your existing book.

This is also where we deal with understanding and defining what makes you unique. Not visibility. Not content calendars. 

Reputation for diagnosis. The professionals who generate revenue aren't the ones who post the most,  they're the ones clients think of first when a real problem shows up. We build the version of "known" that's earned by being useful, not performed on a schedule.

Conversation & Prospecting

Foundation & Personal Value Proposition

Foundation & Personal Value Proposition

  Weeks 3–4

 Learn the core framework for building trust-based business relationships. Practice discovery questions that build trust instead of triggering the sales pitch flinch.

Networking gets the same treatment as everything else in this program: it's not a numbers game and it's not working a room. It's the same diagnostic instinct applied earlier before there's a deal to talk about at all. You'll leave with a practical approach to relationship-building that doesn't require you to become a different person at industry events.

Pipeline Mechanics & Applied Practice

Pipeline Mechanics & Applied Practice

Pipeline Mechanics & Applied Practice

Weeks 5-6   

Build a simple, honest pipeline — no CRM overwhelm, no jargon. Small-group coaching pods start working real, live deals together.

Prospecting, done this way, isn't a list of names to chase — it's a list of problems you're qualified to solve, and the people who have them. We'll work through how to identify those people without resorting to cold-pitch tactics that don't fit who you are and that your clients would see through anyway.

Closing Without Cringing & Systemize

Pipeline Mechanics & Applied Practice

Pipeline Mechanics & Applied Practice

Weeks 7-8  

  

Handle price and scope pushback as the expert you are, not as a closer. Leave with a personal BD operating rhythm you'll actually keep using — plus a 90-day plan.

The "close" stops being a negotiation. It becomes a simple check-in: did we solve it, yes or no?

WHO THIS IS FOR

  • A firm's accountants, engineers, lawyers, or consultants — brought through the program together as one cohort
  • Teams where partners or practice leads want a consistent language and system across the group, not a patchwork of individual habits
  • Groups of 3 to 10 from a company — enough for peer accountability, small enough to stay personal and confidential


WHO ISN'T THIS FOR

  • Mixed groups of professionals from different, unrelated firms
  • Anyone looking for a script to memorize and repea