Where I ADD VALUE
Fractional CSO | Professionals | Sales Strategy & Execution
My work sits at the intersection of revenue leadership and human behavior. I help scaling companies build a sales function without the cost of a full-time executive hire, take on focused project-based engagements when a company needs a specific problem solved rather than a standing leader, and coach skilled professionals — accountants, lawyers, engineers, consultants — who carry a revenue target but were never trained to sell. Whatever the engagement, the work is the same: turning trust and expertise into a repeatable system for growth.
Professional Who Need To Sell
Workshop Based
One to One or Small Group Most professionals were never taught to sell. They were trained to deliver excellent work and rewarded for it — until the day someone put a revenue target in front of them. I work with individuals and small groups to build the mindset, the skills, and the habits that make business development feel natural — without turning anyone into someone they’re not.
Best For:
- Accountants, lawyers, engineers, and consultants with business development targets
- Partners and senior professionals stepping into revenue-generating roles for the first time
- Leadership teams that want to build a sales culture without hiring salespeople
Typical format: Structured 1:1 coaching series or facilitated small group program
If your team fits this, I run a 12-week small-group program built specifically for this challenge — starting with a no-obligation assessment of where your revenue gaps actually are. See Revenue Ready Professionals Page for more information,
FRACTIONAL CHIEF SALES OFFICER
Retainer Based
I join your leadership team as Fractional Chief Sales Officer — typically one to three days per week — and take ownership of a revenue function or growth initiative. This isn't advisory. I'm in the room, on the calls, and accountable to the numbers.
Best For:
- Companies that need senior sales or BD leadership but aren’t ready to hire full-time
- Founders who are still carrying the sales function and need to transition it
- Organizations rebuilding a revenue team after a leadership departure
Typical engagement: 6 to 12 months
Special Projects
Defined Scope
Focused work on a specific problem with a clear beginning, middle, and end. A go-to-market build. A sales process redesign. A competitive positioning project. A workshop series.
Best For:
- Companies with internal sales leadership that needs external thinking and execution support
- Leadership teams that want a structured program — not open-ended consulting
- Situations where the problem is clear and the timeline matters
Typical engagement: 6 to 16 weeks
A Note on Technology
Most fractional advisors bring a playbook. I bring one too — along with the ability to professionalize the business and implement the technology that makes it stick. Sales enablement, pipeline reporting, AI-assisted workflows. The tools and structure that turn a growth strategy into a growth system, I've also created custom tools for clients where off-the-shelf wasn't good enough — including a deal scorecard application used in active sales operations.
